We could make this sound really complicated, but we've been competing in this arena too long for that. When we sit down with a client to build a media plan, analyze what they're already doing or simply review and consult on potential plans, we provide an in-depth analysis of what's working, what's not and how to best achieve goals and objectives.
Three key components:
Market Research: Evaluate existing and emerging advertising opportunities and identify high impact/low cost media options.
Strategic Planning & Analysis: Develop strategic and integrated advertising plans, determine measurements, track results and provide weekly, monthly, quarterly and/or year-end reports of advertising value with key metrics synced to each client's objectives.
Media Evaluation: Create a measurement tracking system to evaluate advertising programs and provide quarterly market updates on ratings and qualitative data.
Your customers are everywhere. Are you?